Client: Simba
Brief: 360° brand refresh campaign about togetherness, in the height of covid
Solution: A campaign that champions individuals flavours working together to make 'The Sound of Flavour'
Role: I was part of the pitch team who won the account, and creative group head thereafter
Role: I was part of the pitch team who won the account, and creative group head thereafter
television commercial
To relaunch the brand with a younger, more contemporary appeal, we teamed up with Star Films and director Tebza to bring the creative concept of The Sound of Flavour to life.
Working with DJ Maphorisa and Audio Militia the team created an amapiano soundtrack. A group of young fashion designers created uniques styles for each flavour, helping to create a TVC that celebrates the inimitable taste of Simba chips with true South African flavour.
Working with DJ Maphorisa and Audio Militia the team created an amapiano soundtrack. A group of young fashion designers created uniques styles for each flavour, helping to create a TVC that celebrates the inimitable taste of Simba chips with true South African flavour.
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Bespoke pieces were created by designers such as Peace by Khotso, Happyviille, Refuse, Deuce, Nao Serati, Art Club and Friends, and Swanker.
Bespoke pieces were created by designers such as Peace by Khotso, Happyviille, Refuse, Deuce, Nao Serati, Art Club and Friends, and Swanker.
Flavour series online content
RADIO
ART DIRECTION, OOH & display
KEY CAMPAIGN VISUAL
OOH
GDN
GDN
OOH
GDN
GDN
